SOCIAL MEDIA AND ORGANIZATIONAL IMAGE-MANAGEMENT IN THE NIGERIAN PRIVATE SECTOR: A STUDY OF NIGERIAN PRIVATE UNIVERSITIES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
Given the important role that social media play in image management of any business entity in today’s digitalised world, this study seeks to examine social media and organisation image management in private sector with a focus on Igbinedion university, Okada, Edo state, Baze university, Abuja and Lead city university, Ibadan. The study adopted a cross-sectional survey design and 285 students were selected from the three private universities using a random sampling method. Also, a total of fifteen (15), five media specialist in the ICT department from each of the chosen universities were purposively selected for interview. A well- constructed and self-developed questionnaire titled “Social Media and Organisational Image Management in Private Sector Organisation Questionnaire (SMOIMPSO)” was used to get the desired information from students. Findings reveals that organisational image management cannot be meaningfully examined in isolation of social media. It was recommended that private universities should make and effectively use various social media platforms that its publics/customers are registered on.
Related Project Materials
An examination of the impact of mobile phone penetration on digital literacy in Sapele Local Government, Delta State
Background of the Study
Mobile phone penetration has soared in Sapele, profoundly influencing digital lit...
PRIMARY HEALTH CARE SERVICES IN NIGERIA: CRITICAL ISSUES AND STRATEGIES FOR ENHANCING THE USE BY THE RURAL COMMUNITIES
ABSTRACT
Quality health is a fundamental right of all Nigerian citizens. While primary health care (PHC) centers are rel...
THE IMPACT OF RURAL INDUSTRIALIZATION ON DEVELOPMENT IN NIGERIA
ABSTRACT
This study seeks to evaluate the impact of rural industrialization on development in Nigeria u...
THE IMPACT OF UNEMPLOYMENT ON ECONOMIC GROWTH IN NIGERIA (1970-2010)
ABSTRACT
The term unemployment can be defined as an economics condition marked by the fact that individ...
An investigation of students' perceptions of STEM careers in Fika LGA, Yobe State
Background of the Study
The pursuit of careers in Science, Technology, Engineering, and Mathematics (STEM) is increas...
An appraisal of real-time digital engagement metrics on campaign success: A study of an online media platform in Kaduna, Nigeria
Background of the study:
Real-time digital engagement metrics provide valuable insights into the performance of digital marketing campaig...
An Assessment of Fraud Analytics Tool Adoption on Reducing Financial Crime in Banking: A Case Study of Fidelity Bank Nigeria
Background of the Study
The rapid evolution of digital technology has transformed the way banks combat financial crime. Fid...
THE EFFECT OF COMPUTER USAGE ON ACADEMIC ACHIEVEMENT OF SECONDARY SCHOOL STUDENTS IN NIGERIA
ABSTRACT
This study was intended to examine the of computer usage on academic achievement of secondary...
Impact of capacity building on organization success
Abstract
The term “capacity building” has caught on quickly within the nonprofit sector, sp...
The effect of grassroots campaign strategies on political party success: A study of Akoko South-West Local Government Area, Ondo State
Background of the study
Grassroots campaign strategies play a pivotal role in determining the success of...
