SOCIAL MEDIA AND ORGANIZATIONAL IMAGE-MANAGEMENT IN THE NIGERIAN PRIVATE SECTOR: A STUDY OF NIGERIAN PRIVATE UNIVERSITIES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Given the important role that social media play in image management of any business entity in today’s digitalised world, this study seeks to examine social media and organisation image management in private sector with a focus on Igbinedion university, Okada, Edo state, Baze university, Abuja and Lead city university, Ibadan. The study adopted a cross-sectional survey design and 285 students were selected from the three private universities using a random sampling method. Also, a total of fifteen (15), five media specialist in the ICT department from each of the chosen universities were purposively selected for interview. A well- constructed and self-developed questionnaire titled “Social Media and Organisational Image Management in Private Sector Organisation Questionnaire (SMOIMPSO)” was used to get the desired information from students. Findings reveals that organisational image management cannot be meaningfully examined in isolation of social media. It was recommended that private universities should make and effectively use various social media platforms that its publics/customers are registered on.
Related Project Materials
EARLY CHILDHOOD EDUCATION AND TECHNOLOGY INTEGRATION
ABSTRACT: Early childhood education plays a vital role in technology integ...
BRAIN DRAIN AND NATIONAL DEVELOPMENT IN NIGERIA
ABSTRACT
The thrust of this work is the evaluation of the expropriation of Nigeria’s vital human resources through...
BIBLE TRANSLATION IN ANGLICAN MISSIONARY EXPANSION IN IGBOLAND NIGERIA, 1857–1960- A SOCIO-CULTURAL EVALUATION
Background to the Study
It is not an assumption that many indigenous languages are facing the challenge of relevance in...
INFANT FEEDING DECISIONS AMONG HIV- POSITIVE MOTHERS IN OGOJA, CRISIS RIVER STATE, NIGERIA
Background to the Study
The human immunodeficiency virus, also known as HIV, is a persistent illness that can manifest i...
GUIDANCE AND COUNSELLING: A TOOL FOR QUALITY ENHANCEMENT IN SECONDARY SCHOOLS
ABSTRACT
The quality of guidance and counseling services provided to secondary school students in Nigeria is paramo...
THE IMPACT OF DIGITAL TRANSFORMATION ON VOCATIONAL TRAINING METHODOLOGIES
ABSTRACT: This study explores the impact of digital transformation on vocational training methodologies, focusing on how technological advance...
THE EFFECT OF COCOA FARMING ON THE ECONOMY OF NIGERIA
Abstract
In this study, our focus was to carryout a critical analysis on the effect of cocoa farming on the econom...
STATISTICAL ANALYSIS ON CONSUMPTION OF KEROSINE
ABSTRACT
Kerosene has been an important household fuel since the mid-19th century. In developed countries its use ha...
ONLINE COMMERCE AND ITS INFLUENCE ON BUSINESS PERFORMANCE IN A BUSINESS TO BUSINESS ENVIRONMENT
BACKGROUND OF THE STUDY
The creation of products and services, as well as their distribution, promotion...
THE ROLE OF MICROLEARNING IN ENHANCING VOCATIONAL SKILL ACQUISITION
ABSTRACT: The Role of Microlearning in Enhancing Vocational Skill Acquisition has become a focal point as educators seek innovative methods to...
